GTM with community & webinars
I’ve produced and hosted 70+ webinars for SaaS brands, agencies, and my own community including VEED, Grizzle, and ContentUK.These supported audience growth, long sales cycles, and customer onboarding. I’m currently open to full-time roles in B2B SaaS, focused on community-led growth, GTM strategy, and audience engagement.This page highlights select community and webinar projects I’ve led across B2B SaaS brands.
Why Work with Christina
With 10+ years of experience and 70+ successful webinars, I’ve helped brands like VEED, Grizzle, Soldo, and ContentUK grow through audience-focused campaigns and events. These initiatives supported launching communities from scratch, GTM campaigns, onboarding flows, and thought leadership across multiple stages of the customer journey.
I have the expertise to help you navigate the webinar space and generate leads for your business. Don't just take my word for it! Here are some stats and examples:
VEED: Produced and hosted VEED’s first-ever customer-facing webinar series. Grew sign-ups 10x (from 50 to 500) in 3 months. Supported onboarding and product adoption goals.
ContentUK: Built and scaled a 1,000+ member professional community for UK content marketers. Led community strategy end-to-end - from hosting 40+ webinars and running 50+ IRL meetups, to securing sponsorships, growing newsletter reach, and sustaining 90%+ membership retention
Grizzle: Developed and hosted 6 B2B webinars as part of a multi-channel campaign across LinkedIn, newsletters, and repurposed content to support long sales cycles and brand awareness. Featured speakers from Deel, OpenPhone, and other SaaS brands.